01
Weeks 1-3
Revenue Architecture
One source of truth, and one owner who decides it.
The GTM Effectiveness Method
Most revenue problems are not product problems. They are systems problems.
You have the people. You have the tools. You still cannot say, with confidence, what is happening across your go-to-market. Marketing says pipeline is strong, Sales says it is not, Finance is not sure who is right. That gap is expensive, and it never shows up on a dashboard.
Point of view
It is not your tools. It is orchestration.
A CRO or founder without a RevOps foundation inherits gut instinct, disconnected data, and siloed teams. More tools do not fix it. More AI does not fix it; it scales the chaos.
What fixes it is one operating model: a single source of truth, aligned definitions, shared goals, and the enablement to actually run them. That is the work most teams skip. It is also where the returns live.
Forrester finds aligned organizations grow 19% faster and are 15% more profitable than their peers.
Forrester, B2B Sales and Marketing Alignment (2023)
The 5 pillars
The 5 pillars of a revenue engine that compounds.
Every revenue org that compounds has the same five in place. Most have one or two. Almost none have all five working together.
02
Weeks 2-6
Forecast & Pipeline Engine
Predictable revenue, weeks before close.
03
Weeks 3-8
GTM Alignment & Process
One mission, one engine: shared goals, definitions, and handoffs across Sales, Marketing, and CS.
04
Weeks 4-10
Revenue Enablement
One customer experience, one voice, across every customer-facing role.
05
Weeks 8-16
GTM Effectiveness Loop
The closed loop: signal, action, outcome, tracked.
Proof
What it looks like when it works.
At a $50M to $100M ARR enterprise SaaS company, GTM was reactive: unreliable forecasting, inconsistent enablement, no operating discipline. I built a PMO-driven GTM operating model from scratch: a unified planning cadence, portfolio-based deal prioritization, and coordinated ramp.
Within 2.5 years
42 to 73%
Pipeline coverage up
80%
Forecast visibility
20% YoY
Revenue up
49%
Productive sellers up
45%
Ramp time down
Growth from operating discipline, not just hiring.
Who this is for
Who this is for.
- →CROs and GTM leaders leading a transformation, or realizing they need one
- →Founders standing up their first RevOps function
- →Companies scaling past the operating model that got them here (what worked at 20 reps breaks at 100)
- →Post-merger or post-acquisition orgs aligning a combined GTM engine
How to work with me
How to work with me.
01
Diagnose
FreeRun the 25-question diagnostic and see your maturity tier, your gap across the five pillars, and your Orchestration Readiness, in 6 minutes.
02
Assess
from $1,500The GTM Readiness Assessment: a personally reviewed 0-90 day roadmap built from your diagnostic. The fee credits toward any engagement that follows.
03
Blueprint
Let's talkA focused sprint to an executive-ready operating plan across the five pillars: interviews, working sessions, and the priorities that matter most.
04
Transform
Let's talkHands-on. I build the operating model with your team and close the readiness gap, from source of truth to adoption.
05
Fractional GTM Operating Partner
Let's talkEmbedded with your leadership over time, part advisor, part builder, until the engine holds on its own.
Find the stall
Find out where revenue stalls. Get the plan to fix it.
Built by Luciana Vecchi. 20+ years scaling global GTM at Adobe, AWS, NetApp, and Dataiku.