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Question 1 of 25
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Pillar 1 · Revenue Architecture
Let's start with your revenue architecture.
Is there a single CRM that everyone treats as the source of truth?
No CRM, or spreadsheets are the real record
A CRM exists but data lives in many places
One CRM, but adoption is inconsistent across teams
Yes, one CRM, fully adopted, fields enforced
Not sure, mark this as the lowest maturity answer and keep going
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